Outmaneuvering AI Disruption: 3 Shifts for Agency CEOs

Your P&L confirms what you already feel: the agency model is shifting. AI generates creative in minutes. Hyperscalers automate entire campaigns. Clients are asking why they need 30 FTEs when two strategists and an LLM might get the job done. The question for every agency CEO: when AI can do the execution, what exactly are you selling? Three shifts separate the agencies that will lead from the ones still billing for what AI is replacing.