RFP Dependence: The 9PM Dilemma

Nobody in agency life loves the RFP process. The BD lead knows it’s a grind. The CFO knows the margins compress the moment a 3rd competitor enters the bid. The delivery team knows they’ll lose people to pitch prep for weeks.

Yet RFPs account for 30–40% of agency revenue.^¹ You can’t afford to ignore them. And you can’t afford to let them become your primary growth strategy either.

There are ways to stay out of the RFP trap. Let me explain.